Wednesday evening a group of CLC supporters, staff, Board Members, and friends joined us for a preview party of the new look of CLC. Fueled by a Capacity Building Grant from The Winston-Salem Foundation, our team has been working to redesign the look and feel of our organization. The aim of this project is to bring clarity to the organization, use this opportunity to ensure we are clear and concise in our communications, and have the tools we need to grow both knowledge and recognition of CLC in our community.

Executive Director, Iris Sunshine, announces the new Children’s Law Center logo and messaging.

Over the past 12 months, our team has worked in collaboration with the M Creative marketing agency out of Winston Salem on not only our new logo and messaging but also the additional tools we need for effective communication. This includes new printed materials, print and digital communications templates and a redesigned website experience. The new website is designed to make it easier for people to learn about our work, use our site as a tool to advocate for themselves and their children or engage with our services, as well as support the organization and engage with us in volunteer capacities. The preview party is the first step in a multi-step rollout of the new look of CLC. Be on the lookout in the coming weeks for additional information and a new look and feel of the organization.

We had a wonderful time celebrating with long time supporters as well as new partners. We look forward to using these tools to continue to advocate for children in our community and grow the impact we can have as an organization.